Platinum Television Group: Advertise Message via Educational Programming
More advertisers are looking to increase their visibility on the airwaves without 'beating viewers over the head' with their messages today. Instead of cramming too much information or pizzazz into expensive :30 or :60 spots, advertisers are seeking new ways, via product placement and sponsorships.

/Television News Articles/ - DEERFIELD BEACH, FL, July 28, 2006 - More and more advertisers are looking to increase their visibility on the airwaves without 'beating viewers over the head' with their messages today. Instead of cramming too much information or pizzazz into expensive :30 or :60 spots, advertisers are seeking new ways, via product placement and sponsorships, to increase their effectiveness at a fraction of the cost.

Platinum Television Group has been delivering the full scope of an advertiser's message to audiences since 1997 through its innovative half-hour programs, which delve into many popular areas of interest for advertisers. The shows are aired on targeted national cable networks, as well as regional broadcast stations. The key is to educate, as well as entertain, viewers. A full five minutes is spent with an advertiser selected to feature their story on one of Platinum's many shows, dealing with how the product or service will educate viewers on real-world solutions or enhance their lifestyle.

The wide range of shows that Platinum Television produces offer a fit for
just about any advertiser, and appeal to a broad spectrum of viewers. They include:

Title of show Subject matter Where aired

"New Home Journal," home improvement PAX-TV, ABC Family
"Today's Family" family matters Channel & Oxygen
"Health Forum" health issues
"Eye on Technology" technology enhancements Tech TV
"Business and Beyond" business to business program regional news networks
"Competitive Edge" sports equip & info ESPN2 and FOX Sports Net
"Great Taste" luxury lifestyles, gourmet food Travel Channel, style, E!
"Mundo Latino" Hispanic market Univision, Telemundo
"Senior Lifestyles" Sr. products, services Bravo and PAX-TV

Taking it a step further, Platinum Television capitalizes on the growing trend of regionalization in television advertising, by actually customizing its shows for specific markets. Advertisers are asked to select the cities in which they feel their message would best be received.

As long as viewers keep getting bombarded with traditional ad clutter everywhere they look, advertisers will need vehicles like Platinum Television shows to reach viewers in unique ways.

To be considered for a Platinum Television Group show, contact Vice President of Media, Gary Baris at (800) 597-1186, x 224.

Press Release Contact Information:

Gustavo Santamaria
APF COLOMBIA
DIRECTOR