USA Network Partners with ElectricArtists for Digital Marketing Initiatives
USA Network, the number #1 network in basic cable has teamed up with ElectricArtists, a leading digital marketing and strategy agency to help promote its tentpole programs across new media platforms.

/Television News Articles/ - NEW YORK, NY, March 23, 2007 - USA Network, the number #1 network in basic cable has teamed up with ElectricArtists, a leading digital marketing and strategy agency to help promote its tentpole programs across new media platforms. ElectricArtists will be working on seven USA projects this year including THE STARTER WIFE, Monk, Psych, The Dead Zone, The 4400 and its newest series Burn Notice. ElectricArtists will employ digital marketing tactics across a variety of third-party affinity sites delivering video, game ideation and creation, banners, custom promotions and 1st look show information.

"ElectricArtists and USA have had a great working relationship bringing the characters of USA to the digital marketplace." Said Chris McCumber, senior vice president, marketing and brand strategy, USA Network.

"ElectricArtists is proud to have a partner who is as eager as we are to engage and activate audiences in the digital space," said Howie Kleinberg, SVP of ElectricArtists.

McCumber added ""These games truly give our viewers the opportunity to feel that they are apart of the program through their web portal at home or on the go."

"Websites come directly to us now wanting content for USA Network to share with their readers. USA has some of the most exciting properties online and websites are hungry for entertaining content," says Terry Goldman, senior account executive at ElectricArtists, who oversees the USA account.

This partnership continues USA's strategy to bring its Characters Welcome brand to live in the digital world.

Press Release Contact Information:

Sevan Hacikoglu
ElectricArtists
Associate Account Executive